Some days ago, I came across a particular tweet from a big influencer on Twitter. So he was attempting to argue that the new info web3-based AI called KAITO should impose some kind of requirement to limit who earns money with the system.
His reasoning was that regular users would spam the system, whereas authenticated accounts would only make it better. To put it simply, he meant (using a different analogy) that people with down syndrome, those who are crippled, poor, homeless, or have other types of disabilities should not be able to vote because they are not privileged enough to improve any system.
A lot of people came for his head because apparently they didn't think he was should have said what he did.
So this guy has always been a low-key, fun guy. Apparently, many people admired him for his philanthropic lifestyle, but he managed to post a controversial tweet that caused many to wonder who he truly was.
Perhaps he made a mistake, as we all do from time to time, without realizing it. However he has made a lot of money over the years from paid ads, affiliate programs, crypto and other web3 based project.
He easily has a network of over ten million dollars, but he didn't start that way, he also had humble beginnings, started from a place of nothing and became very rich over the course of ten years.
But sometimes, these things happen.
Rich people have tendencies to be caught up in controversial situations
Sometimes it is something they said from a position of privilege that gives them off, as evidenced by their desire for exclusivity, which deprives others of the same opportunities they have.
Apparently, not all wealthy people are like that, but people who are fortunate or have worked hard to be privileged may desire to deprive others of that same privilege in order to maintain exclusivity.
However, he had no idea that his insensitive post would go viral.
He was not planning on engagement farming because he was already a frequent Twitter user; however, he tried to air his opinions too publicly and now does so through his brand account.
Obviously, people took it seriously because he has a brand that can influence crypto projects to implement his ideas on their products, thereby taking away opportunities from people who are starting from scratch.
People can be controversial, whether knowingly or unknowingly. Sometimes these controversies draw attention, different ideas, sentiments, and even argumentative behavior. Most of the time, we unintentionally reflect our ideas harshly, and some people are quick to recognize this and apologize.
However, some people intentionally do this in order to draw attention to themselves and their actions. Perhaps this attention can translate into engagement, impressions, and perspectives. You know, the metrics required to increase revenue from web2 monetization schemes.
Obviously people have noticed the attention that controversial takes can get.
YouTubers sometimes eat stuffs, do things that'll make people either say nasty things to them.
We realize that attention is monetizable, and sometimes people go all out, take advantage of this to drive attention to themselves for the sake of money.
This is not the same as when people unintentionally draw attention to themselves by saying things that some people will agree with while others will disagree. Attention economy leverages opinion and engagement to people who does this.
Money makes people do questionable things
It means that people can create multiple personas, develop different personalities, and use the attention economy to shape different perceptions of who they are. True, you can learn about people based on what they say, but that is no longer the case. Most of the time, we can truly know people based on what they say in person, rather than what they say on the internet.
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